The regional destination marketing organization serving the Tri-Cities seven-county area, the Northeast Tennessee Tourism Association operates visitor centers, maintains regional events calendars, coordinates heritage tourism initiatives, and promotes the Tri-Cities to travel media and regional audiences. The NETTA visitor center in Johnson City provides maps, brochures, and personalized itinerary planning assistance for visitors arriving from outside the region. A key resource for first-time Tri-Cities visitors planning multi-day itineraries.